Just got off a nice teleseminar through PILMMA where I was discussing managing online reputation based on thia Trial article I wrote earlier this year, Protect and Enhance Your Online Reputation. Here are the takeaways--let me know what you think by leaving comments below or sharing the post. I'll address handling disparaging comments in a later post.
(1) YOU HAVE AN ONLINE REPUTATION WHETHER YOU DO ANYTHING ABOUT IT OR NOT--SO TAKE CONTROL OF IT.
Often attorneys--especially attorneys with a well-deserved great offline reputation think they can or should simply not be a presence online. Worried about posting something dumb on Facebook? Then don't do Facebook.
What this misses is that other people can and will say things about you online; you will be a Google result. So take control of your reputation by engaging. And remember, there are thousands of places online for people to badmouth you. By building your own--a Facebook page, LinkedIn profile, Twitter account, blog, website--you have created spaces where you can respond to (or, as a last resort, edit or delete) negative comments.
(2) THE MORE THINGS CHANGE, THE MORE THEY STAY THE SAME.
A blog is a soapbox, a Facebook post is a water-cooler. As foreign as they seem at first, it is still people being people. If some dissatisfied client were goign to badmouth you offline, would you wake up in a cold sweat about it? That same client isn't more credible or powerful online, so keep things in perspective.
(3) ACT ONLINE HOW YOU WOULD OFFLINE.
The same rules apply--which is actually good news. You already know how to comport yourself offline. You know how to give good customer service. So do the same online and you'll thrive.
What did I miss?